Crypto, without the jargon, for sports fans.

Eliminate the jargon, reach the wider fanbase.

Cryptocurrency isn't easy to understand, so the goal was to strip out the jargon and simplify it to reach a wider audience of sports lovers. I conducted user research, developed personas, and designed intuitive interfaces with clear information architecture and interactive elements, ensuring accessibility and usability through testing and best practice, with a consistent, appealing visual design.

It started with brand alignment, new guidelines for colour, typography and visual elements, then a design style guide for site-wide consistency, before redesigning the layout to reflect the brand and adding animation and graphics that lift the experience without hurting performance.

A platform that scaled with its community.

Designing in the open, with the community.

To make sure the platform met real needs, we ran frequent AMA (Ask Me Anything) sessions on Discord, open dialogue that built trust, regular scheduling that kept communication consistent, and meticulous feedback collection organised into themes and specific issues.

That feedback fed straight into the roadmap: minor issues fixed immediately, complex ones planned in. The community felt heard, driving loyalty and active participation, and a cycle of continuous improvement shaped directly by users.

From feedback to features.

• Improved staking interface: redesigned to be more intuitive, with clearer staking rewards and interest rates.
• New trading features: advanced tools in the decentralised exchange, including customisable market charts and detailed transaction histories.
• Enhanced store: a wish-list feature and improved merchandise categorisation, driven by community suggestions.