A product designer with 10+ years across fintech, AI and web3. I turn dense, high-stakes systems into products that feel clear, human and genuinely valuable to the business.
10+ years · products used by 2M+ people · UK-based, remote-friendly
I dig into the why and the how behind everything I work on. In complex, high-stakes domains that isn't a luxury, it's how you find the insight that makes a hard product feel simple, and the angle competitors miss.
It's why I'm drawn to fintech, AI and web3: the deeper you understand the system, the more confidently you can simplify it for the people who rely on it. I've done that for products used by millions, at top-tier banks and early-stage startups alike.
My path ran through finance and marketing before design, and I treat that as an advantage. I read a P&L and a brand the way I read a user flow, so design decisions stay tied to commercial outcomes, not just aesthetics.
A decade with diverse teams has sharpened how I collaborate, scale design systems and ship to deadline. Today that same curiosity is aimed at AI: building design workflows and AI-native products that move faster without losing the human touch.
Honest about trade-offs, progress and what the work can and can't do, no surprises for the team.
I make complex decisions explainable, to engineers and non-technical stakeholders alike.
I design from real user research and context, not from my own assumptions.
My best work happens with product, engineering and stakeholders in the room together.
I bring options, not just opinions, probing the why and the how before the what.
Open to senior and lead product design roles, in-house or contract, remote-friendly across the UK and EU. I'm at my best on complex, AI-driven or data-heavy products where design has to earn trust.
How I work: Figma and scalable design systems, generative prototyping, Agile and Design Sprints, and close, daily partnership with product and engineering from discovery through to shipped.